2018 San Francisco Small Business Week Conference: Full Schedule

1:00pm PDT

Guerilla Marketing for the Small and Mighty

Limited Capacity seats available

Guerilla Marketing for the Small and Mighty
Time: 1:00 - 2:30 PM
Category: Marketing

Learn how to design your own creative potential with easy and effective techniques that will make your brand thrive. Whether a life coach, photographer, business owner, lawyer or doctor, we all need to share our story with the world. Using design thinking and storytelling techniques, we will explore the WHY of your business or service so you can leverage low-cost and unconventional marketing strategies that yield maximum results.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Bart Skorupa

Vice President of Leadership Development, Figur8 Cloud Solutions

After an eye emergency in Madagascar that literally changed his vision on life, Bart Skorupa dedicated his life to improving the wellbeing of people by investing in leadership on a global scale. He is the co-founder of Groundwork Opportunities (GO), a nonprofit that began with a $1,000... Read More →

Monday May 14, 2018 1:00pm - 2:30pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

8:30am PDT

How to Stand Out and Get Rave Reviews Online

Limited Capacity seats available

How to Stand Out and Get Rave Reviews Online
Time: 8:30 - 10:00 AM
Category: Marketing

This workshop will go over ways that consumers are using review-based sites to decide how and where they will make a purchase, how business owners can set up a strong page on any social media platform, and how to get reviews without "asking for them". There are also many tools built within the accounts and things they can do with their own websites, store fronts, biz cards etc. to generate more buzz about their business. You will also learn best practices for handling both positive and negative reviews.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Matt Donzella

Local Business Outreach, Yelp

My name is Matt Donzella. My goal is to build a thriving network of Bay Area business owners, connecting with you and connecting you with each other. I host a series of events to provide business owners with resources that help them succeed and grow. I'm also your local Yelp For Business... Read More →

Tuesday May 15, 2018 8:30am - 10:00am PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

10:30am PDT

Start and Grow Your E-Commerce Empire

Limited Capacity seats available

Start and Grow Your E-Commerce Empire
Time: 10:30 AM - 12:00 PM
Category: Marketing

Have something you want to sell online, but not sure how? Or already have an online store, but know it could be doing better? If so, then this is the workshop for you! During this 1.5-hour workshop, we will take you from concept to a fully executed online store. We’ll cover product sourcing, digital marketing and everything in between.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Ramin Ramhormozi

SKU Agency

Ramin has helped start-up ventures strategize their e-commerce goals, taking their products from concept to market. He focuses mainly on e-commerce platform selection on-site and offsite marketing initiatives, search engine optimization with keyword analysis, social marketing strategies... Read More →

Michael Trang

SKU Agency

Constantly in search of new challenges in his professional and personal life, Michael found his way out to Santa Rosa, California all the way from St. Louis, Missouri back in 2014. As Managing Partner at SKU, he brings with him a wealth of knowledge that's backed by an impressive... Read More →

Tuesday May 15, 2018 10:30am - 12:00pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

3:00pm PDT

Sharing Your Story Through Video

Limited Capacity seats available

Sharing Your Story Through Video
Time: 3:00 - 4:30 PM
Category: Marketing

Today’s consumers can watch video content whenever and wherever they want. This creates an opportunity for businesses to reimagine the role of video content in their marketing strategy. Join this workshop to learn best practices for connecting with consumers through online video.

In this session we’ll introduce tips for:

Understanding the role of video as a marketing tool
Finding your ideal target audience
Creating eye-catching video
Optimizing video content for improved results

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Y

California High Speed Rail Authority

Tuesday May 15, 2018 3:00pm - 4:30pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

8:30am PDT

Communication Skills for High-Stakes Presentations

Limited Capacity filling up

Communication Skills for High-Stakes Presentations
Time: 8:30 - 10:00 AM
Category: Marketing

As a leader, do you…

Find it hard to translate your leading edge ideas to mainstream listeners?
Talk about what your company is doing rather than why they should care?
Watch other speakers and think, “I’m twice as smart. Why isn’t that ME up there"?

Join Elizabeth Bachman as she shares her 30+ years of expertise in moving an audience to take action. Elizabeth shows you specific exercises and techniques including:

The 3 Biggest Reasons even Smart, Savvy Presenters Don’t Get the Results they Want
Why Compelling Delivery is the Key to Success
How to Feel at Ease in Front of Any Audience

Speakers

Elizabeth Bachman

Coach and Presentation Skills Trainer

International Opera Director & Presentation Skills Trainer, Elizabeth Bachman helps business professionals, authors and speakers learn how to stand in their power, find their unique voices, attract exciting new customers and close more sales.

Wednesday May 16, 2018 8:30am - 10:00am PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

10:30am PDT

Authentic Storytelling for Small Businesses

Limited Capacity seats available

Authentic Storytelling for Small Businesses
Time: 10:30 AM - 12:00 PM
Category: Marketing

As a small business owner, your success depends on the relationships you have with your clients or customers. You need to be able to connect and build trust with people. You do that by being vulnerable, and telling them why you do what you do. In this class, you'll learn strategies for how to tell compelling personal stories that infuse seamlessly into your overarching business narrative.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Jared Karol

Founder, Storytelling for Good

Jared Karol is the Founder of Storytelling for Good. A Certified Purpose Coach with Imperative, Jared's work is at the intersection of purpose, story, and inclusion. He transforms entrepreneurs and emerging leaders into innovative, purpose-driven leaders.

Wednesday May 16, 2018 10:30am - 12:00pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

1:00pm PDT

Why Most Fail But You Won't: Crush it with Online Ads

Limited Capacity seats available

Why Most Fail But You Won't: Crush it with Online Ads
Time: 1:00 - 2:30 PM
Category: Marketing

Are you running Facebook advertising, but nothing seems to work? Does it ever feel like you're just throwing ads out there and hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most businesses focus on the wrong things. In this class, we'll break down Facebook ads strategy, that if followed, will help you build a foundation of success. This includes:

Audiences: Where to focus and prioritize and in what order.
Ads: Ad types and what your ad content should be focused around.
Solutions: If your ad isn’t performing like you want, how to fix it.

Speakers

Molly O'Kane

Marketing Consultant, San Francisco Small Business Development Center

The San Francisco Small Business Development Center (SBDC) is a results oriented program that provides expert no-cost advising and workshops in English, Spanish, Mandarin and Cantonese, to guide small businesses to success.

Wednesday May 16, 2018 1:00pm - 2:30pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

8:30am PDT

Take Better Photos for Your Business With the Camera You Already Have

Limited Capacity seats available

Take Better Photos for Your Business With the Camera You Already Have
Time: 8:30 - 10:00 AM
Category: Marketing

Struggling to connect with your audience? Is your photography failing to produce the results your business needs? I will show you how to create storytelling images that will help make your brand stand out from the noise…using the equipment you already own! From cell phones to DSLRs, chances are you already own a great camera. I will share strategies and techniques that will immediately improve the results your photos produce.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Tyler Chartier

Founder, Tyler Chartier Photography

Curious. Obsessive. Passionate. Commercial photographer by day + father by night. Combining a passion for the craft of photography with a strong marketing/branding perspective, I help my clients build emotional connections with their people by creating images that tell stories.

Friday May 18, 2018 8:30am - 10:00am PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

10:30am PDT

Influential Selling: How to Turn Connections Into Revenue

Limited Capacity seats available

Influential Selling: How to Turn Connections Into Revenue
Time: 10:30 AM - 12:00 PM
Category: Marketing

Like any business owner you’re always looking for ways to get your name in front of your target audience whether it’s through advertising, cold calling, public speaking or networking and selling. Join Tony Wilkins as he shares his best tips for generating revenue and building brand awareness through this unique approach to networking and selling.

Sponsored By: Bank of America
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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Tony Wilkins

Host, Small Business Forum Radio

Tony Wilkins is one of the premiere authorities on connecting people of influence to one another. His popular Internet radio show, Small Business Forum Radio reaches over 250,000 business owners globally and is one of the top business shows on the network. He is a master networker... Read More →

Friday May 18, 2018 10:30am - 12:00pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

10:30am PDT

The Art of Social Video: A Formula for Small Business

Limited Capacity full

The Art of Social Video: A Formula for Small Business
Time: 10:30 AM - 12:00 PM
Category: Marketing

Video has become a critical component for any business, large or small. In this workshop, you'll hear from social video experts and learn how you can leverage video for your business quickly and effectively. Learn the five elements of thumb-stopping videos, a simple formula for creating videos for social, and other video marketing best practices that will give you the knowledge you need to jumpstart your social video strategy.

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Jeff Kahsen

Senior Director of Strategic Partnerships, Animoto

Jeff Kahsen is the Senior Director of Strategic Partnerships and business customer advocate with Animoto. With over 15 years experience in video production and video marketing, he's now on a mission to help everyone understand and leverage of the power of video for business, both... Read More →

Friday May 18, 2018 10:30am - 12:00pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing

3:00pm PDT

How to Manage Social Media for Small Business in 1 Hour a Day

Limited Capacity seats available

How to Manage Social Media for Small Business in 1 Hour a Day
Time: 3:00 - 4:30 PM
Category: Marketing

Your company’s social media strategy has been planned out, but now you need to know how to implement it efficiently without wasting time and money. You'll leave this lecture with an understanding of time management for social media, a list of new tools, how to use them to save time and get better insights, and what the priorities really are when implementing your social media strategy. Bring a cup of coffee and your questions because you won’t be sitting idly in this interactive workshop!

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Co-sponsorship Authorization #18-0912-39. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Noah Brod, noah.brod@sba.gov.

Speakers

Rose Souders

Founder, Potluck Consulting

Rose is the CEO & Founder of the Bay Area digital marketing firm Potluck Consulting. With strong technical abilities and advanced skills in social media marketing, email marketing, SEO, and content development strategies, she strives to develop out of the box marketing solutions that... Read More →

Friday May 18, 2018 3:00pm - 4:30pm PDT
San Francisco Small Business Administration (SBA) 455 Market Street, 6th Floor, San Francisco, CA 94105

Workshop, Marketing